an-introduction-to-theodore-levitts-marketing-myopia-a-macat-business-analysis

Welcome to Clip from Spiral logo

Interactive video lesson plan for: An Introduction to Theodore Levitt's Marketing Myopia- A Macat Business Analysis

Activity overview:

Companies should see their purpose as delivering what people really want, not just selling a product. They should focus on the customer, rather than concentrating on a particular piece of merchandise. In the long run, a successful business is one that continually adapts to meet customer needs. Watch Macat’s short video for a great introduction to Theodore Levitt’s “Marketing Myopia,” one of the most important business articles ever written.

Macat’s videos give you an overview of the ideas you should know, explained in a way that helps you think smarter. Through exploration of the humanities, we learn how to think critically and creatively, to reason, and to ask the right questions.

Critical thinking is about to become one of the most in-demand set of skills in the global jobs market.* Are you ready?

Learn to plan more efficiently, tackle risks or problems more effectively, and make quicker, more informed and more creative decisions with Macat’s suite of resources designed to develop this essential set of skills.

Our experts have already compiled the 180 books you feel you should know—but will never have time to read—and explained them in a way that helps you think smarter. Dip in and learn in 3 minutes or 10 minutes a day, or dive in for 3 hours, wherever you are on whatever device you have.

Get your journey started into the great books for free: www.macat.com

Get a report on your critical thinking skills at no cost: www.macat.com/ct-study

Find out more about critical thinking: www.macat.com/blog/what-is-critical-thinking


*Source: WEF report Jan 2016 – “The Future of Jobs report”

Tagged under: Theodore,Levitt,Marketing,Myopia,Marketing Myopia

Clip makes it super easy to turn any public video into a formative assessment activity in your classroom.

Add multiple choice quizzes, questions and browse hundreds of approved, video lesson ideas for Clip

Make YouTube one of your teaching aids - Works perfectly with lesson micro-teaching plans

Play this activity

1. Students enter a simple code

2. You play the video

3. The students comment

4. You review and reflect

* Whiteboard required for teacher-paced activities

Share on:

Share An Introduction to Theodore Levitt's Marketing Myopia- A Macat Business Analysis on Google+ Share An Introduction to Theodore Levitt's Marketing Myopia- A Macat Business Analysis on Twitter Share An Introduction to Theodore Levitt's Marketing Myopia- A Macat Business Analysis on Facebook Pin An Introduction to Theodore Levitt's Marketing Myopia- A Macat Business Analysis Email An Introduction to Theodore Levitt's Marketing Myopia- A Macat Business Analysis

Ready to see what else Spiral logo can do?

With four apps, each designed around existing classroom activities, Spiral gives you the power to do formative assessment with anything you teach.

Quickfire

Carry out a quickfire formative assessment to see what the whole class is thinking

Discuss

Create interactive presentations to spark creativity in class

Team Up

Student teams can create and share collaborative presentations from linked devices

Clip

Turn any public video into a live chat with questions and quizzes

1000s of teachers use Spiral to deliver awesome, engaging activities that capture students' understanding during lessons.

Now it's your turn Sign up

Spiral Reviews by Teachers and Digital Learning Coaches

Spiral
Review of Spiral by teacher: Kathryn Laster @kklaster

Tried out the canvas response option on @SpiralEducation & it's so awesome! Add text or drawings AND annotate an image! #R10tech

Spiral
Review of Spiral by teacher: Room 220 Math Stars @3rdgradeBCE

Using @SpiralEducation in class for math review. Student approved! Thumbs up! Thanks.

Spiral
Review of Spiral by teacher: Miss Ord @ordmiss

Absolutely amazing collaboration from year 10 today. 100% engagement and constant smiles from all #lovetsla #spiral

Spiral
Review of Spiral by teacher: Adam J. Stryker @strykerstennis

Students show better Interpersonal Writing skills than Speaking via @SpiralEducation Great #data #langchat folks!

Spiral
Review of Spiral by teacher: Dr Ayla Göl @iladylayla

A good tool for supporting active #learning.

Spiral
Review of Spiral by teacher: Brett Erenberg @BrettErenberg

The Team Up app is unlike anything I have ever seen. You left NOTHING out! So impressed!

Get the Clip Chrome Extension & Create Video Lessons in Seconds

Add Clip to Chrome