Companies should see their purpose as delivering what people really want, not just selling a product. They should focus on the customer, rather than concentrating on a particular piece of merchandise. In the long run, a successful business is one that continually adapts to meet customer needs. Watch Macat’s short video for a great introduction to Theodore Levitt’s “Marketing Myopia,” one of the most important business articles ever written.
Macat’s videos give you an overview of the ideas you should know, explained in a way that helps you think smarter. Through exploration of the humanities, we learn how to think critically and creatively, to reason, and to ask the right questions.
Critical thinking is about to become one of the most in-demand set of skills in the global jobs market.* Are you ready?
Learn to plan more efficiently, tackle risks or problems more effectively, and make quicker, more informed and more creative decisions with Macat’s suite of resources designed to develop this essential set of skills.
Our experts have already compiled the 180 books you feel you should know—but will never have time to read—and explained them in a way that helps you think smarter. Dip in and learn in 3 minutes or 10 minutes a day, or dive in for 3 hours, wherever you are on whatever device you have.
Get your journey started into the great books for free: www.macat.com
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Find out more about critical thinking: www.macat.com/blog/what-is-critical-thinking
*Source: WEF report Jan 2016 – “The Future of Jobs report”
Tagged under: Theodore,Levitt,Marketing,Myopia,Marketing Myopia
Clip makes it super easy to turn any public video into a formative assessment activity in your classroom.
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