(April 2, 2010) Aaron Marcus, of Aaron Marcus and Associates, discusses how his company is leveraging mobile phone applications and their user interfaces to persuade people to save home energy usage by combining information design and persuasion design.
Stanford School of Engineering:
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Tagged under: computer science,engineering,technology,mobile application,energy conservation,persuasion design,information design,user experience,interface,utilities,electricity,research,iPhone,smart grid,green
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