The online experience is changing rapidly, explains Harvard Law professor Jonathan Zittrain, and not necessarily for the better. We should act to make sure certain norms such as web surfing persist as they are. His latest book is "The Future of the Internet--And How to Stop It" (http://goo.gl/JivtBC).
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Transcript - The features of the Internet that we really want to make sure persist, and I don't count on inertia to do the job here, but these features include the fact that when we're surfing the web that we're actually visiting lots of different places. The web of a 1998, and sort of through the past ten years or so, has been one where there's lots of baskets with eggs all over the place and by just clicking on a link you can visit that new basket and not even feel the burdens of the journey. It could be at a basement in Chappaqua New York the server you're going to, it could be at Amazon, it could be somewhere in Europe, you name it anywhere around the world. That I think has been less and less so, and part of the research I'm working on is to actually document and figure out if that hypothesis is true. I'm actually concerned that because of worries about things like denial of service attacks where websites might be brought down, what we'll see are websites huddling under the umbrella of just a handful of Internet service hosting providers.
So it might feel like you're going from one website to another, when in fact all you're doing is visiting one corner of the massive databanks at Amazon that offers commodity web hosting to the world. That puts all the eggs in one basket, which seems dangerous to me if. Amazon goes down everything goes down, not just your ability to one click purchase a mousetrap. And it also means that there are regulatory changes made possible so that if a government of the world wants something taken down or dealt with they only have one door to knock on. And depending on your view of how easily governments should be able to take stuff down, that's either a good thing or a bad thing. So having a distributed web with eggs across lots of baskets is one thing that I hope will persist.
The other thing is I hope the web will persist. You know the number of times you might find yourself living your digital life by running a browser and typing in a link and then from the trapeze going from one place to another visiting each site and clicking on links and typing stuff, that's starting to feel possibly very 2005. More and more the way in which we experience of the world are through apps. So if you were told you can still use your smart phone but you just can't load up the browser you can only use apps, and those apps might have a browser quietly running in the background but the experience you'll get inside that app is so much more defined by the app maker. And you know, if you're looking at Facebook and you see the sponsored links you're getting importuning you to do something, almost always it's bottom line please install this app. Everybody wants you to install their app. And that's because that's putting you inside the bottle of a miniature universe that isn't necessarily connected web like to the rest of things.
If you see something interesting inside an app and you want to share it, it will be under the terms of that app whether you can email the link or whether you can only tweet it or whether you can do anything with it. There's not a common URL, that bar at the top, that you can just copy and paste and share with a friend and then that friend can see what you see. So, as I look to the future, really thinking about the future of the web itself is something we ought to be doing. I don't take for granted that there will be a world wide web the way that there has been, it might be much more stovepiped and feel a little bit more like 1985 with an America, CompuServe, Prodigy and the source. Okay you've got your apps; those apps in turn are there at the sufferance of your mobile phone or your other platform vendor. It's a much more stayed possibility and so much of the benefits of the Internet have come from unusual corners from not being so stayed. I'd hate to think oh those were the early days; things have matured. Read full transcript here: http://goo.gl/82uxmB
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