How can businesses make sure they stay profitable in the face of increasing competition? By creating uncontested markets in which they can flourish. Watch Macat’s short video for a great introduction to W. Chan Kim and Renée Mauborgne’s Blue Ocean Strategy, one of the most important business books ever written.
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*Source: WEF report Jan 2016 – “The Future of Jobs report”
Tagged under: Blue Ocean Strategy: How To Create Uncontested Market Space And Make Competition Irrelevant (Book),René Mauborgne,W. Chan Kim
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