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Interactive video lesson plan for: Fallout Shelter - How a Casual Game Won Over Hardcore Players - Extra Credits

Activity overview:

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The Fallout Shelter app's breakout success took everyone, including Bethesda, by surprise. It's a casual, free-to-play game - exactly what many hardcore players hate - but it became so popular that its revenue overtook Candy Crush, the traditional King of the mobile market. Nor is it just the traditional mobile players who hopped on board: user reviews and the game's forum come from the hardcore audience. The simple gameplay inspired by Tiny Tower has very little interactivity and is heavily timer-based. It also makes the best characters available only to those who pay money for the game's "lunchbox" gachapon. So why does this game succeed where other hardcore-into-casual games like Bioware's Heroes of Dragon Age or EA's Dungeon Keeper reboot failed? It may be that the lack of energy systems and PvP, traditional drivers of F2P monetization, made the game more friendly and less demanding to play.
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Recommended for you!

Extra Credits - How High Costs Drive Players Away from F2P Games
Free to Play is Currently Broken: http://bit.ly/1BzgbnY

James Recommends - Special: PAX 2015
Designers Talk: Minecraft: http://bit.ly/1NpX5eF
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Get the intro music here!
http://bit.ly/1eIHTDS

Get the outro music here!
http://bit.ly/1O0qtIo

Tagged under: Fallout,Extra Credits (Award-Nominated Work),Casual Game,Mobile Game,Free--play,F2P Game,Fallout Shelter,Fallout Shelter Game,Fallout Android,Fallout iOS,Fallout mobile,Fallout mobile game,Bethesda,iOS Fallout Shelter, fallout, fallout game,Hardcore Game,free games,casual games,F2P,free play,f2p mobile,free play mobile,Heroes Dragon Age,Dungeon Keeper,Pay Play,James Portnow,Daniel Floyd

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