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Interactive video lesson plan for: Improve Everywhere - Apple Store

Activity overview:

We turned a glass elevator into a fake Apple Store and brought in fake employees and customers waiting in line for the iPhone X.
Watch 80 people walk into Best Buy in blue polo shirts:

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For our latest mission, we turned the 23rd Street 6-train elevator into New York's newest Apple Store. We placed giant Apple logos on the sides of the glass cube structure, added fake Apple Store employees plus a line of 50 people waiting in line for the new iPhone X. With the famous 5th Avenue Apple Store under construction, we felt NYC needed a new glass cube Apple Store.

Directed by Charlie Todd

Created by: Josh Berger, Deanna Director, and Maggie McClurken

Produced by Deverge

Music: by Tyler Walker

News Reporter: Cody Lindquist
Apple Employees: Will Choy, Jason Chuang, Bennie Coleman, Clark Frankel, Ebony Hollingsworth, Kimberley Hosking, Jeffrey Kornberg, Natalie Neckyfarow, Candice Opperman
Customers: Mark Levy, Zach Linder, Hal Phillips, Emily Hoffman, Gary Pelton, Gwinevere von Ludwig, Tina Cheng, Chris Polansky, Allen Lubow, Mimi Fischer, Laura Rucker, Eddy Mejia, Linda Calderon, Michael Tannenbaum, Bethany Hall, Laura Riley, Katie Riley, Joshua Matthew, Jewel Frankfeldt, Aminah Mosley, Lindsey Sproul, Ellen Sykes, Sean Holloway, Victor Bearg, Catherine Schwartz, Dan Markowitz, Emily Austin, Jon Bershad, Evan Zeisel, Dave Siegel, Birch Harms, Todd Simmons, Timothy Cooper

Created by: Josh Berger, Deanna Director, and Maggie McClurken
Directed by: Charlie Todd
Executive Producers: Alan Aisenberg, Justin Ayers, Juan Cocuy, Andrew Soltys, and Charlie Todd
Music by: Tyler Walker
Director of Photography: Justin Ayers
Editor: Carina Jollie
Production Manager: Isabel Lopez
Art Director: Heather Yancey
Production Sound Mixer: Alan Kudan
Camera Operators: Sarah Charlee Harrison, Keith Haskel, Christian Mortensen, Andrew Soltys
Still Photography: Arin Sang-urai
Production Assistant: Jason Kasman

Still photo credit: Apple Store - New York City @ Day by Josh Hallett is licensed under CC BY-SA 2.0.

This is one of over 100 different missions Improv Everywhere has executed over the past ten years in New York City. Others include Frozen Grand Central, the Food Court Musical, and the famous No Pants Subway Ride, to name a few. Visit our website to see tons of photos and video of all of our work, including behind the scenes information on how this video was made.

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Tagged under: improveverywhere,improv,funny,prank,nyc,public prank, york city,surprise,stunt,improv ,iphone,iphone ,iphonex,iphone 8,iphone 8 ,apple,apple store,fake apple store,apple store prank,waiting line iphone ,waiting line,waiting iphone ,iphone line,subway,elevator,glass cube,public stunt

9 questions

1. Why? (00:01:02)

2. How do you get to the store? (00:01:07)

3. Which subway station is the store in? (00:01:17)

4. How many phones can they get per person? (00:01:29)

5. Imagine what happens when you go downstairs. Write about it. (00:02:03)

6. What’s going on with the 5th Avenue Apple store? (00:00:36)

7. What are the people standing on line for? (00:00:43)

8. Where is the store? (00:00:44)

9. Which store is more beautiful this one or the 5th Avenue one? (00:00:56)

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