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Interactive video lesson plan for: Audience Segmentation Panel

Activity overview:

From the mediaX Conference "New Approaches to Audience Segmentation": Maurits Kaptein explores how different online persuasion strategies influence different people. Lou Aronson discusses his company’s approach to segmentation based online conversations. Joris Janssen creates tools that provide digital health coaching.

At the New Approaches to Audience Segmentation Conference, thought leaders in audience segmentation discuss advances in context aware information – messages delivered where, when and how we want them. New market segmentation strategies are necessary to reach online, multi-tasking audiences. In this context, segmentation is revealed as the first step to prediction. Understanding audience motivations leads to empowerment.

http://mediax.stanford.edu/news/audience-segmentation

Tagged under: mediaX,segmentation,education,research,technology,feedback

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