You Had Me At Hello!

By Tracy Davis 03 Oct 15:34
7 slides
1
You Had Me At Hello!
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QUEST for a Successful MessageThere are five important components of a successful message
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QuestionWhat is that you offer?
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UnderstandEnd User's Desire
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ExplainHow will you solve his/her internal conflict or problem?
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SimpleFilter through customer persona
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TriggerWhat do I need to do get it?

Slides in You Had Me At Hello!

There are five important components of a successful message
What is that you offer?
End User's Desire
How will you solve his/her internal conflict or problem?
Filter through customer persona
What do I need to do get it?
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