See more at https://imotions.com/ . This video shows iMotions' eye tracking Bee Swarm analysis visualization output. It reveals the aggregated gaze of the entire target group trough the TV ad, where each blue dot represents 1 male respondent and each pink dot 1 female respondent. The rubber bands indicate different levels of aggregated percentage of gaze.
Tagged under: iMotions,Attention,Tool,Eye,Tracking,Software,Measure,ROI,Market,Research,Reading,Metrics,Measurement,Spotlight,Highlight,AOI,Heatmaps,Dynamic,Bee,Swarm,Visualization,Eyetracker,Anara,Atanes
Find more lesson plans like this:Accommodation Reflex of the Eye: Definition & Purpose
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