Working Through The Media MS1 Exam

Created by Michael Orr-Love

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16 slides

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This Paper is Based on a Real Exam and Mark Scheme

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Identify the Visual, Audio and Tehcnical Codes and Narrative

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A few prompts; things to think about...Use and effect of colours
Mis-en-scene (and background)
Clothing/physical appearance
Gestures/Body Language

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A few Prompts... technical codesCamera Movement
Camera Shots/angles
Audience positioning
Edits (frequency, pace)
Music
Dialogue

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A few more prompts...Narrative codes being used
Genre
Conventions
Role of characters in narrative

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Ok, you have seen your colleagues' responses and you have had a few prompts. Let's watch it again

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Typical question (4 marks)Identify Two Representations of Gender in this clip

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Did you get?Boy with illness
Single Mum
Mother concerned about environment
Single Man, no children
Complex Man
Contradictory Man

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Trickier Question (10 marks)Choose one of these gender representations and explore how it has been constructed in this clip

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Did you consider?Genre: determines characterisation and representation
Male - diametrically opposed to female; complex, confident, awkward, oppressive, unemotional (masculine traits?) Protagonist of clip
Female - motherly (diametrically opposed to male); caring, loving, socially concerned, friendly, polite, chatty

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16 Point QuestionWith reference to your own detailed examples, explore representations of men in the media today.

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Remember this?

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Texts and themes regarding masculinityMen's Health
Jeremy Kyle
Adverts for Male Fragrances - Dolce and Gabana

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Big 30 Point QuestionWith reference to your own detailed examples, explore why audiences respond differently to the same media texts?

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Easy as she/he goes...To tackle this type of question sensibly, candidates could think about:
Choosing an appropriate media text (Men's Health?)
Consider who the target audience is (or likely to be) and who it is not
Age, gender, ethnicity, culture, intellect (cultural capital), class position
How the text is constructed/mode of address/who is it interpellating?
Media audience theory: Reception/Encoding/Decoding model; Uses and gratifications; Effects (caution, please!); Cultivation model

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The People Next Door (Channel 4)
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