Slides in Working Through The Media MS1 Exam
Use and effect of colours
Mis-en-scene (and background)
Edits (frequency, pace)
Narrative codes being used
Role of characters in narrative
Identify Two Representations of Gender in this clip
Boy with illness
Mother concerned about environment
Single Man, no children
Choose one of these gender representations and explore how it has been constructed in this clip
Genre: determines characterisation and representation
Male - diametrically opposed to female; complex, confident, awkward, oppressive, unemotional (masculine traits?) Protagonist of clip
Female - motherly (diametrically opposed to male); caring, loving, socially concerned, friendly, polite, chatty
With reference to your own detailed examples, explore representations of men in the media today.
Adverts for Male Fragrances - Dolce and Gabana
With reference to your own detailed examples, explore why audiences respond differently to the same media texts?
To tackle this type of question sensibly, candidates could think about:
Choosing an appropriate media text (Men's Health?)
Consider who the target audience is (or likely to be) and who it is not
Age, gender, ethnicity, culture, intellect (cultural capital), class position
How the text is constructed/mode of address/who is it interpellating?
Media audience theory: Reception/Encoding/Decoding model; Uses and gratifications; Effects (caution, please!); Cultivation model