Welcome to Clip from Spiral logo

Interactive video lesson plan for: The Problem With Facebook

Activity overview:

WATCH THE FOLLOW-UP: https://www.youtube.com/watch?v=oVfHeWTKjag
The problem is much worse than I originally thought.
Share this on Facebook ;)
Facebook is a complex ecosystem of individuals, creators, brands and advertisers, but I don't think it serves any of these groups particularly well because its top priority is to make money. Now, I don't think making money is a bad thing, in fact I hope to make some myself. The problem is the only way Facebook has found to make money is by treating all entities on the site as advertisers and charging them to share their content.

This business plan backfires because 1) not all entities ARE advertisers and 2) it was the content from these people, specifically friends, family, and creators that made the site worth visiting in the first place. Now the incentives are misaligned:
- individuals want to see great content, but they are now seeing more paid content and organically shared content which appeals to the lowest common denominator (babies, weddings, and banal memes)
- creators want to reach fans but their posts are being throttled to force them to pay to be seen
- brands and advertisers have to pay once to advertise their page on Facebook, and then pay again to reach the people who have already liked their page. Plus Facebook is not a place where people generally go to buy things.

Facebook stands in contrast to other social media like Twitter, YouTube, and Instagram where all content is shared with all followers.

Tagged under: Facebook (Website),problem,veritasium,filter,filtering,algorithm,youtube,social media,trouble,promote,boost,promoted post,reach,organic reach,throttle,advertiser,creator,viewer

Find more lesson plans like this:

ACT Math Strategies for When You Don't Know How to Solve the Problem

Clip makes it super easy to turn any public video into a formative assessment activity in your classroom.

Add multiple choice quizzes, questions and browse hundreds of approved, video lesson ideas for Clip

Make YouTube one of your teaching aids - Works perfectly with lesson micro-teaching plans

Play this activity

1. Students enter a simple code

2. You play the video

3. The students comment

4. You review and reflect

* Whiteboard required for teacher-paced activities

Share on:

Share The Problem With Facebook on Google+ Share The Problem With Facebook on Twitter Share The Problem With Facebook on Facebook Pin The Problem With Facebook Email The Problem With Facebook

Ready to see what else Spiral logo can do?

With four apps, each designed around existing classroom activities, Spiral gives you the power to do formative assessment with anything you teach.

Quickfire

Carry out a quickfire formative assessment to see what the whole class is thinking

Discuss

Create interactive presentations to spark creativity in class

Team Up

Student teams can create and share collaborative presentations from linked devices

Clip

Turn any public video into a live chat with questions and quizzes

1000s of teachers use Spiral to deliver awesome, engaging activities that capture students' understanding during lessons.

Now it's your turn Sign up

Spiral Reviews by Teachers and Digital Learning Coaches

Spiral
Review of Spiral by teacher: Kathryn Laster @kklaster

Tried out the canvas response option on @SpiralEducation & it's so awesome! Add text or drawings AND annotate an image! #R10tech

Spiral
Review of Spiral by teacher: Room 220 Math Stars @3rdgradeBCE

Using @SpiralEducation in class for math review. Student approved! Thumbs up! Thanks.

Spiral
Review of Spiral by teacher: Miss Ord @ordmiss

Absolutely amazing collaboration from year 10 today. 100% engagement and constant smiles from all #lovetsla #spiral

Spiral
Review of Spiral by teacher: Adam J. Stryker @strykerstennis

Students show better Interpersonal Writing skills than Speaking via @SpiralEducation Great #data #langchat folks!

Spiral
Review of Spiral by teacher: Dr Ayla Göl @iladylayla

A good tool for supporting active #learning.

Spiral
Review of Spiral by teacher: Brett Erenberg @BrettErenberg

The Team Up app is unlike anything I have ever seen. You left NOTHING out! So impressed!

Get the Clip Chrome Extension & Create Video Lessons in Seconds

Add Clip to Chrome