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Interactive video lesson plan for: Unit 1, Corporate Responsibility: Not Business as Usual

Activity overview:

Not Business As Usual is a provocative look at capitalism and its unintended price of success. The film tracks the changing landscape of business with the rising tide of conscious capitalism through the stories of local entrepreneurs who have found innovative ways to bring humanity back into business.

Executive Producer - Institute B (http://www.instituteb.com)
Director & Editor - Lawrence Le Lam
Writer - Rik Klingle Watt
Producer & Art Director - Any Horgas
Narrator - Kahlil Ashanti
Recording Engineer - Patrick Wilson
Camera Operators - Lawrence Le Lam, Lamy Nagata & Brendan Schell

Music by
Chris Zabriskie (chriszabriskie.com/)
Jahzzer (betterwithmusic.com/)
Johnny Ripper (johnnyripper.bandcamp.com/)
Lee Rosevere (leerosevere.bandcamp.com/)
Max Brodie
Mike Else (professorkliq.com/)
Monroeville Music Centre (monroevillemusiccenter.bandcamp.com/)
Natasha 'Dot' Musevic (soundcloud.com/dottt)
Pink Zebra
Podington Bear (podingtonbear.com/)
The Custodian of Records (thecustodianofrecords.bandcamp.com/)

This video was released under Creative Commons Attribution-ShareAlike 3.0 Unported (CC BY-SA 3.0) license

Attribution: http://vimeo.com/83898645
License: http://creativecommons.org/licenses/by-sa/3.0/

*Creative Commons Disclaimer*
This video is attributed under Creative Commons license, BUT PRODUCERS DO NOT OWN all of the found footage / news broadcast / advertising material.

Tagged under: Documentary (TV Genre),Not Business As Usual,sustainability,capitalism,economy,market,ecology,conscious capitalism,Green,environment,social change

10 questions

1. Milton Friedman, the most influential economist of the 20th century, said that “The world runs on individuals pursuing their separate interests.” Do you agree with him? Disagree? Give examples to support your argument. (00:10:25)

2. Ken Sim, co-founder of Nurse Next Door, says that “People are inherently good.” Do you agree or disagree? Why? Provide examples to support your claim. (00:25:45)

3. Bill Bernbach said, "It’s not a principal until it costs you money.” What do you think that means? (00:27:30)

4. The stated mission of Fairware, a company that makes sustainable, branded promotional merchandise is “To change the world through the simple act of buying.” Do you think this is possible? Why or why not? (00:29:57)

5. Henry Ford (who could arguably be considered one of the founding fathers of capitalism in America) said, "A business that makes nothing but money is a poor business." Do you agree? Disagree? Why? (00:42:05)

6. Suzanne Siemens of Lunapads challenges business owners to “Be totally disruptive in your generosity.” What do you think "disruptive generosity" might look like for a more traditional, mainstream corporation like Nike or Coca-Cola? (00:45:56)

7. Mark Brand, owner of Save On Meats, says "You can’t do business in this day and age and be successful unless there is some kind of giveback.” Do you think that is true? Provide examples to support your position. (00:54:50)

8. This shot of a Kwuikutl mural under a bridge in Vancouver reminds us of the Native American myths and the values of the Native American people. What connections can you make between the values held by B Corporations in Vancouver and the values held by Native American tribes, like the Kwuikutl?

9. Voltaire said, “No snowflake in an avalanche ever feels responsible.” Do you think that individual businesses should feel responsible for their stakeholders (and not just shareholders)? Why or why not? (00:58:49)

10. Economist Milton Friedman asked, “What does it mean to say that a business has responsibilities? Only people have responsibilities.” Recently, the Supreme Court has afforded corporations personal rights (in the form of religious exemptions and political contributions). Now that corporations are treated in the courts as individuals, what do you think Milton Friedman would say about their responsibilities? Why? (00:59:35)

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