From the Interactive Media & Games Seminar Series: Nick Yee and Nic Ducheneaut, Co-Founders of Essention's Behavior Analytics Practice, discuss how the game industry’s attitudes towards analytics have changed over the recent years, the current technical and cultural barriers around gaining insight from game data, and provide a case study from their work at Ubisoft on how they combined social science and data science to bridge analytics with game design.
Tagged under: Stanford University,GAIMS,Video Games,Media,Interactive,Technology,Play,Game Design,Analytics,Ubisoft
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