how-prototyping-practices-affect-design-results

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Interactive video lesson plan for: How Prototyping Practices Affect Design Results

Activity overview:

(January 15, 2010) Steven P. Dow of the Stanford Human-Computer Interaction Group discusses his research on how prototyping practices affect learning, motivation, communication, and outcome in design. To help answer this question, he has developed creative problem-solving tasks, such as an advertisement design task where design creations are to be compared through ad campaign performance analytics.

Stanford University:
http://www.stanford.edu/

Stanford Engineering Everywhere:
http://see.stanford.edu/

Stanford University Channel on YouTube:
http://www.youtube.com/stanford

Tagged under: science,technology,engineering,computer,design,prototyping,process,experimentation,feedback,critique,functional fixation,serial,parallel,advertising,comparison,arousal,performance,iteration

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