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Interactive video lesson plan for: 21st Century Marketing: Class 1 (Video 1 of 2)

Activity overview:

JBU MBA Marketing Strategies (SP16)
"21st Century Marketing" - From the 4Ps to the 6Ss -https://goo.gl/ZNAc0J
Class 1 (Video 1 of 2) - Marketing in Today's Environment
Instructor: Jim Shankle (https://www.linkedin.com/in/jimshankle)
Google Slides: https://goo.gl/ZNAc0J
Video 2: https://youtu.be/G3YTTH82wiU

This is the 2nd (of 2) edited 2 hours of a 4 hour Class 1, MBA Marketing Strategies for John Brown University in Northwest Arkansas (a private Christ-centered institution). In this introductory class the Adjunct instructor (Jim Shankle) provides an overview of the course and why he considers Marketing to be Strategy and "the most Biblical of all business disciplines". He also introduces the two projects for the semester.

Marketing Concepts in Two Minutes
- https://youtu.be/fwSTIVS0FKs

Rita McGrath: Want a competitive edge? Ignore stability.
- https://youtu.be/vuf__7rDY74

Business Model Canvas Explained
- https://youtu.be/QoAOzMTLP5s

Start with Why: A Discussion with Simon Sinek 1/3
- https://youtu.be/ZlY9Y_YV_3g

Understanding the “Job to be Done”
- https://youtu.be/f84LymEs67Y

Are you passionate about your Purpose? - https://youtu.be/keCwRdbwNQY

Tagged under: Jim Shankle,Alden Napier,MBA Marketing Strategies,John Brown University,Northwest Arkansas,Business Model Canvas

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