JBU MBA Marketing Strategies (SP16)
"21st Century Marketing" - From the 4Ps to the 6Ss -https://goo.gl/ZNAc0J
Class 1 (Video 1 of 2) - Marketing in Today's Environment
Instructor: Jim Shankle (https://www.linkedin.com/in/jimshankle)
Google Slides: https://goo.gl/ZNAc0J
Video 2: https://youtu.be/G3YTTH82wiU
This is the 2nd (of 2) edited 2 hours of a 4 hour Class 1, MBA Marketing Strategies for John Brown University in Northwest Arkansas (a private Christ-centered institution). In this introductory class the Adjunct instructor (Jim Shankle) provides an overview of the course and why he considers Marketing to be Strategy and "the most Biblical of all business disciplines". He also introduces the two projects for the semester.
Marketing Concepts in Two Minutes
Rita McGrath: Want a competitive edge? Ignore stability.
Business Model Canvas Explained
Start with Why: A Discussion with Simon Sinek 1/3
Understanding the “Job to be Done”
Are you passionate about your Purpose? - https://youtu.be/keCwRdbwNQY
Tagged under: Jim Shankle,Alden Napier,MBA Marketing Strategies,John Brown University,Northwest Arkansas,Business Model Canvas
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