Welcome to Clip from Spiral logo

Interactive video lesson plan for: 21st Century Marketing: Class 1 (Video 1 of 2)

Activity overview:

JBU MBA Marketing Strategies (SP16)
"21st Century Marketing" - From the 4Ps to the 6Ss -https://goo.gl/ZNAc0J
Class 1 (Video 1 of 2) - Marketing in Today's Environment
Instructor: Jim Shankle (https://www.linkedin.com/in/jimshankle)
Google Slides: https://goo.gl/ZNAc0J
Video 2: https://youtu.be/G3YTTH82wiU

This is the 2nd (of 2) edited 2 hours of a 4 hour Class 1, MBA Marketing Strategies for John Brown University in Northwest Arkansas (a private Christ-centered institution). In this introductory class the Adjunct instructor (Jim Shankle) provides an overview of the course and why he considers Marketing to be Strategy and "the most Biblical of all business disciplines". He also introduces the two projects for the semester.

Marketing Concepts in Two Minutes
- https://youtu.be/fwSTIVS0FKs

Rita McGrath: Want a competitive edge? Ignore stability.
- https://youtu.be/vuf__7rDY74

Business Model Canvas Explained
- https://youtu.be/QoAOzMTLP5s

Start with Why: A Discussion with Simon Sinek 1/3
- https://youtu.be/ZlY9Y_YV_3g

Understanding the “Job to be Done”
- https://youtu.be/f84LymEs67Y

Are you passionate about your Purpose? - https://youtu.be/keCwRdbwNQY

Tagged under: Jim Shankle,Alden Napier,MBA Marketing Strategies,John Brown University,Northwest Arkansas,Business Model Canvas

Clip makes it super easy to turn any public video into a formative assessment activity in your classroom.

Add multiple choice quizzes, questions and browse hundreds of approved, video lesson ideas for Clip

Make YouTube one of your teaching aids - Works perfectly with lesson micro-teaching plans

Play this activity

1. Students enter a simple code

2. You play the video

3. The students comment

4. You review and reflect

* Whiteboard required for teacher-paced activities

Share on:

Share 21st Century Marketing: Class 1 (Video 1 of 2) on Google+ Share 21st Century Marketing: Class 1 (Video 1 of 2) on Twitter Share 21st Century Marketing: Class 1 (Video 1 of 2) on Facebook Pin 21st Century Marketing: Class 1 (Video 1 of 2) Email 21st Century Marketing: Class 1 (Video 1 of 2)

Ready to see what else Spiral logo can do?

With four apps, each designed around existing classroom activities, Spiral gives you the power to do formative assessment with anything you teach.


Carry out a quickfire formative assessment to see what the whole class is thinking


Create interactive presentations to spark creativity in class

Team Up

Student teams can create and share collaborative presentations from linked devices


Turn any public video into a live chat with questions and quizzes

1000s of teachers use Spiral to deliver awesome, engaging activities that capture students' understanding during lessons.

Now it's your turn Sign up

Spiral Reviews by Teachers and Digital Learning Coaches

Review of Spiral by teacher: Kathryn Laster @kklaster

Tried out the canvas response option on @SpiralEducation & it's so awesome! Add text or drawings AND annotate an image! #R10tech

Review of Spiral by teacher: Room 220 Math Stars @3rdgradeBCE

Using @SpiralEducation in class for math review. Student approved! Thumbs up! Thanks.

Review of Spiral by teacher: Miss Ord @ordmiss

Absolutely amazing collaboration from year 10 today. 100% engagement and constant smiles from all #lovetsla #spiral

Review of Spiral by teacher: Adam J. Stryker @strykerstennis

Students show better Interpersonal Writing skills than Speaking via @SpiralEducation Great #data #langchat folks!

Review of Spiral by teacher: Dr Ayla Göl @iladylayla

A good tool for supporting active #learning.

Review of Spiral by teacher: Brett Erenberg @BrettErenberg

The Team Up app is unlike anything I have ever seen. You left NOTHING out! So impressed!

Get the Clip Chrome Extension & Create Video Lessons in Seconds

Add Clip to Chrome