From the mediaX Conference "New Approaches to Audience Segmentation": H-STAR Sr. Research Scholar June Flora examines how new technologies, especially smart meters, provide detailed segmented data on user behavior & energy use, enabling companies to create user profiles & potentially instigate energy saving behaviors.
At the New Approaches to Audience Segmentation Conference, thought leaders in audience segmentation discuss advances in context aware information – messages delivered where, when and how we want them. New market segmentation strategies are necessary to reach online, multi-tasking audiences. In this context, segmentation is revealed as the first step to prediction. Understanding audience motivations leads to empowerment.
Tagged under: mediaX,segmentation,education,research,technology,energy
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