Interactive video lesson plan for: A Read Every Day Message from Scholastic's Chief Academic Officer

Reading is fuel for the mind, just like eating is fuel for the body. That's why Scholastic, along with Kellogg's, is delivering a back-to-school message we're most passionate about: how important it is to read every day, and what a difference it makes when kids get to choose and own their own books and begin building their own home libraries. So beginning today, if you purchase two specially-marked Kellogg's products from a Walmart store, you can get a free book from Scholastic Book Clubs, up to a $5 value. Through this offer, you can choose from hundreds of favorite titles for all ages for $1 - $5, like Charlotte's Web and Goodnight Moon, Goosebumps and Clifford the Big Red -- books that kids have told us time and again they want to read and love to read, and books that educators and parents are happy about. You can find all of the details of the program here. (www.scholastic.com/kellogg)

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