View full lesson: http://ed.ted.com/lessons/want-to-be-an-activist-start-with-your-toys-mckenna-pope
McKenna Pope's younger brother loved to cook, but he worried about using an Easy-Bake Oven -- because it was a toy for girls. So at age 13, Pope started an online petition for the American toy company Hasbro to change the pink-and-purple color scheme on the classic toy and incorporate boys into its TV marketing. In a heartening talk, Pope makes the case for gender-neutral toys and gives a rousing call to action to all kids who feel powerless.
Talk by McKenna Pope.
Tagged under: McKenna Pope,TED,TED-Ed,TEDYouth,New Orleans,TEDYouth 2013,TED Ed,TEDEducation,Easy Bake,Marketing,gender-neutral toys,activism
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