In her talk, Melinda Gates makes a provocative case for nonprofits taking a cue from corporations such as Coca-Cola, whose plugged-in, global network of marketers and distributors ensures that every remote village wants -- and can get -- a Coke. Why shouldn't this work for condoms, sanitation, vaccinations too? (Filmed at TEDxChange.)
Talk by Melinda French Gates.
Tagged under: \Melinda French Gates\,\melinda,Gates\,\Bill,business,\coca,cola\,coke,-profit
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