If you take a look at an ingredients list, odds are you’ll find natural and artificial flavors somewhere in there. Turns out there’s a whole science to making your pumpkin spice latte taste like pumpkin spice, or your potato chips taste like pizza.
Hosted by: Michael Aranda
*An earlier version of this video miscredited the photo at 4:15. The photographer is Alexander Hardin. For more of his work, check out his YouTube channel: https://www.youtube.com/channel/UC9PriK6nV0HcApZYj0RsQng*
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The science of flavor:
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